A.P.C

A.P.C (Atelier de Production et de Création) is a French clothing brand founded in 1987 by Jean Touitou. Known for its minimalist and timeless aesthetic, A.P.C embodies Parisian chic through simple, well-tailored pieces that emphasize quality materials and understated design. The brand gained cult status for its raw denim jeans, which age beautifully with wear, and its focus on effortless everyday style. Combining functionality with elegance, A.P.C has maintained a strong identity rooted in craftsmanship, authenticity, and subtle sophistication.