Billionaire Boys Club

Billionaire Boys Club (BBC) is a contemporary streetwear brand founded in 2003 by Pharrell Williams and Nigo, the creator of A Bathing Ape (BAPE). Known for its bold graphics, vibrant colors, and playful designs, the brand merges luxury fashion with urban culture. BBC’s aesthetic draws inspiration from music, art, and space exploration, embodying the founders’ creative vision and rebellious spirit. With its iconic astronaut logo and “Wealth is of the heart and mind, not the pocket” mantra, Billionaire Boys Club continues to influence global streetwear and youth culture.