Fred Perry

Fred Perry is a British heritage brand founded in 1952 by the tennis champion of the same name. Originally known for its classic polo shirts adorned with the iconic laurel wreath logo, the brand quickly became a symbol of effortless style and cultural identity. Blending sportswear with streetwear, Fred Perry has been embraced by various subcultures over the decades—from mods and skinheads to contemporary fashion enthusiasts. Its clean lines, quality craftsmanship, and timeless appeal continue to define a distinctly British sense of cool.